Ep 14: Leading with Communication in the World of B2B Tech - Tips from Patrick Ward

Today’s guest is Patrick Ward, VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. Patrick is also the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion.

In this episode, you’ll hear about Patrick’s degree hopping experience that led him to the world of B2B Tech, how he leads with communication and connection, the power of analogies, and the key communication elements to share with your CFO.

Authentic, inspirational and relatable discussions with inspirational business leaders, gaining insight into what inspires them and how they got to where they are today. These conversations offer actionable tips for listeners to create their own path to success and shatter whatever glass ceilings arise and overcome any obstacles on their personal journey. 

Jeanniey Walden, Founder of Liftoff Enterprises, is the award-winning marketing, business & workplace expert and host of the TV show "LiftOff with Jeanniey Walden." Jeanniey dives into compelling conversations with incredible experts of all backgrounds to understand what makes them tick and expose how you, the viewer can learn from these experiences and start to "LiftOff." 

 Discussion Points

• It all started in college…from economics to finance to marketing
• B2B Tech is home
• Finding creative ways to communicate and garner interest
• Using the right phrases and words to connect with an audience
• Best hack for writing content for audience comprehension
• Power of analogies for understanding
• Focus on what matters to the people in position of power over your career trajectory
• Ask them what does success look like in 6 month’s time?
• Key communication elements to share with CFO
• Preserve the human element of marketing

 Resources:

Patrick’s LinkedIn
Jeanniey Walden LinkedIn
Liftoff Website